http://silentavatar.com/blog Speaking Up About All Things Internet Mon, 04 Jul 2011 12:24:41 +0000 en hourly 1 http://wordpress.org/?v=3.1.4 http://silentavatar.com/blog/2008/03/27/contest/ http://silentavatar.com/blog/2008/03/27/contest/#comments Thu, 27 Mar 2008 05:37:03 +0000 the silent avatar http://silentavatar.com/blog/2008/03/27/contest/ What jolted me upright was the inclusion of a photo of Mike Filsaime standing in front of an enormous Hummer, with the caption underneath reading: "Mike Filsaime showing off his brand new Hummer H2 he won thanks to winning one of Russell Brunsons' affiliate contests!!!" If you have been in Internet marketing circles, then you would know Mike Filsaime.]]> http://silentavatar.com/blog/2008/03/27/contest/feed/ 0 http://silentavatar.com/blog/2008/03/10/viral_friend/ http://silentavatar.com/blog/2008/03/10/viral_friend/#comments Mon, 10 Mar 2008 08:07:36 +0000 the silent avatar http://silentavatar.com/blog/2008/03/10/viral_friend/ Viral marketing makes use of the tendency of a person to share something found to be informative, entertaining or amazing. Viral marketing makes use of many mediums in enticing this behaviour. It might be in the form of an interesting story, an addicting flash game, an amusing video and many others that may catch a person’s fancy. This ingenious form of marketing is typically low cost and is a wonderful tool for any company to utilise. The benefit greatly overshadows the cost or efforts to initialise this marketing scheme. Viral marketing makes use of many mediums in enticing this behaviour. It might be in the form of an interesting story, an e-report, an addicting flash game, an amusing video and many others that may catch a person’s fancy. Viral marketing is wonderful, but "True Viral Systems" are quite rare. A true viral system is one with a "Spawn Rate" of x>1 Spawn Rate: The Rate at Which Your Viral System Grows - That is, for every one person who enters the viral system, they will, on average, result X number additional people spreading the word as well. If your spawn rate is greater than 1, over time you have something that grows and grows perpetually. Every viral system will die at some point even if they are truly viral, however your system does not have to be truly viral for you to benefit. If you have a spawn rate of X < 1 you will still get growth - and growth, when you're talking about an email list, *is* exactly what you want to achieve.]]> http://silentavatar.com/blog/2008/03/10/viral_friend/feed/ 0 http://silentavatar.com/blog/2007/12/20/loyalty/ http://silentavatar.com/blog/2007/12/20/loyalty/#comments Thu, 20 Dec 2007 09:00:55 +0000 the silent avatar http://silentavatar.com/blog/2007/12/20/loyalty/ In a brick and mortar business, many, many business fail to advise a means of customer grievance. A simple sign outlining the grievance policy, located where customers could clearly read it, would encourage those who have a complaint to feel comfortable enough to come forward. And that's precisely what you want. Rather than recount their grievance to every second person they speak with, you have an opportunity to resolve the issue before it impacts your business.]]> http://silentavatar.com/blog/2007/12/20/loyalty/feed/ 0