The Silent Avatar Speaks

If you’re someone who has been marketing online you know the lifeblood of an online business is the traffic of a site. The simple equation is this: More visitors = More sales.

However, I would like to share with you some ways that you can tweak your sites to improve sales without the need to get more visitors.

1. The first tweak is to have a good read over your sales page and weave in your personal touch in your sales message. Nobody likes risking cold hard cash with a total stranger, but many people will buy on a recommendation from a friend. If you can convince your audience that you are a personal friend who has their best interest at heart, they will be more likely to buy your products. Just remember to speak to an individual in your sales letter – not to your whole audience.

2. The second tweak is to publish testimonials and comments from your customers. A good idea would be to publish both good and bad comments; that way prospects will be more inclined to see your testimonials as real. When prospects see testimonials on your website, they’ll have more confidence buying from you because human beings follow the herd mentality; when others have bought and proven it authentic, they will jump on the bandwagon and buy too.

3. Use visual representations for the problems and solutions that your product offers. Not everyone reads your sales copy from go to woe, but most people will pay attention to images on your website.

4. Offer quality bonuses to accompany the product. When you offer bonuses that complement your product, your prospects will feel it’s a very good deal and it would be stupid to miss it. Be sure to state the monetary value of your bonuses so that people will be even more compelled to grab your good bargain.

5. Lastly, Go ahead and ask for the sale! Many website owners entice their prospects with the benefits of their product, sell to them with stories of how it has solved many problems, even offer great bonuses but forget to ask for the sale. Give a clear instruction on how to buy your product (e.g. “click the button to buy now!”).

By going over your site and implementing these small but dynamic changes, you will give your site every opportunity to secure the sale. J

Tags: Traffic Generation, Web Design by the silent avatar
No Comments »

Today I listened to an audio from a woman called Sharon (didn’t catch he last name) who interviewed Mike Filsaime on the use of testimionials.

Online business is essentially a faceless medium where you want the site visitor to buy from your site (whether it’s a product or service). Remember, they have not transacted business with you before. When your site visitor hasn’t used your service or product, then they need to be reassured of your credibility.

Mike Filsaime goes on to say he likes to uses case studies as testimionials, which he outlines by the following 1,2,3 method:
1. How was their life before (the product)
2. Immediately after starting to use the product (or service)
3. Life now

You can never have too many testimonials. Ask people for testimonials. Have somewhere on your site where you can get unsolicited testimonials, and rotate your testimionials. Mike recommends URL Rotator to use on your site

Testimonials can be used on your sign up page, inside members area, even a “click here to see more testimonials”.

The more information you can get from a person the more real it is.

What information do you want for your testimonial?
Mike belives the more information the better. He likes to get their:

• First name
• last name
• city, state,
• phone number (with permission),
• email address (with permission),
• website address

Even better, get a photo of the person, and if you can, an audio from them also so visitors can listen to their testimonial. (Mike’s recommendation for an audio generator click here)

Even better still – use video testimonials. (check out marketingtips.com for using video testimonials)

It’s also good to include the testimonial text under the audio link as some visitors will scan the text and others will listen to audio, and others will watch video.

Overcome objections in your testimonials – for example, if you are in the market of selling funerals, then it’s obvious that you need testimonials which give positive feedback to your service. At a time when you are dealing with those who are mourning the loss of their loved one, a testimonial about how caring, gentle and helpful the process was would go a long way to overcoming some of the objections about dealing with your company.

If you mail out products, your testimonial could include a piece about how prompt your company responded to an exchange.

If you offer a service, say like making jewellery, your testimonial could include words about the quality and value of your product.

The best way to use testimonials

• Firstly to be conscious of testmonials as you go about your business.
• If you have an ebook, include alink to how they can give a testimionial about the book.
• Add a link – “Would you like to share your story?” Click here.Let them know what makes a good testiminial. Ask them to review the testimonials already on the website and give them the idea of formulating their testimonial by the 1,2,3 method.
• Call up your customers and ask them for a testimonial.
• Offer something to give away in return for thier testimionial (if you use it).
• Never use fake testimonials

People really like to do business with people they like, know, and trust, and testimonials are a great way to establish credibility for your product or service.

Tags: Hot Off The Press by the silent avatar
No Comments »