The Silent Avatar Speaks

If you’re someone who has been marketing online you know the lifeblood of an online business is the traffic of a site. The simple equation is this: More visitors = More sales.

However, I would like to share with you some ways that you can tweak your sites to improve sales without the need to get more visitors.

1. The first tweak is to have a good read over your sales page and weave in your personal touch in your sales message. Nobody likes risking cold hard cash with a total stranger, but many people will buy on a recommendation from a friend. If you can convince your audience that you are a personal friend who has their best interest at heart, they will be more likely to buy your products. Just remember to speak to an individual in your sales letter – not to your whole audience.

2. The second tweak is to publish testimonials and comments from your customers. A good idea would be to publish both good and bad comments; that way prospects will be more inclined to see your testimonials as real. When prospects see testimonials on your website, they’ll have more confidence buying from you because human beings follow the herd mentality; when others have bought and proven it authentic, they will jump on the bandwagon and buy too.

3. Use visual representations for the problems and solutions that your product offers. Not everyone reads your sales copy from go to woe, but most people will pay attention to images on your website.

4. Offer quality bonuses to accompany the product. When you offer bonuses that complement your product, your prospects will feel it’s a very good deal and it would be stupid to miss it. Be sure to state the monetary value of your bonuses so that people will be even more compelled to grab your good bargain.

5. Lastly, Go ahead and ask for the sale! Many website owners entice their prospects with the benefits of their product, sell to them with stories of how it has solved many problems, even offer great bonuses but forget to ask for the sale. Give a clear instruction on how to buy your product (e.g. “click the button to buy now!”).

By going over your site and implementing these small but dynamic changes, you will give your site every opportunity to secure the sale. J

Tags: Traffic Generation, Web Design by the silent avatar
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I just had to get this out of my system.

Lets be real. Who actually reads every word in long sales copy?

I know long sales copy has been proven (they say) to hands down beat any other copy for converting, but have some marketers gone overboard? Really.

I was just reading my Simpleology News emails, (and by the way I subscribe to this newletter because I really like what it offers) and clicked on a link which took me to a sales page for a course in how to draw.

Well let me just say (with utmost respect to Mark Joyner), this sales copy read like the Gettysberg Address. Man was it long!

I kid you not… it would take atleast half an hour to digest this sales pitch.

Of course they used all the elements synonymous with excellent sales copy, but do they really think that people have time to read all of this … this… pitch!?

I think not.

More and more I see epic tales masquerading as sales copy, as though some “guru” said its the way to go – so  everyone has fallen in.

In this fast paced world with information overload afflicting the masses, it now refreshing to see sales copy which can be read in under 10 mins.

We’re all time poor, and the way we can elminate these god awful long sales copy sites is to insist that video is the way to go.

I don’t know about you, but I’d much rather sit down and watch a video. Video turns around what is a facless, emotionless transaction into something more personal.

I’m able to look at their presentation, their mannerisms, their body language and use the same inate talents we all have in getting a “feel” for the deal. (aka offer)

So much more can be said in a short time frame. It’s so much more entertaining. And with broadband speeds  increasing and more and more people  opting for broadband I’m sure we are going to see a lot more of it in the next 12 months.

R.I.P Dialup

Tags: Copywriting by the silent avatar
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