Entries Tagged as 'Internet Marketing'

Keeping Your Business Marketing Ahead Of The Pack

Happy New Year! And welcome to my first blog post for 2008.

My intention over the next 12 months is to supply you with quality articles, tips and news to grow your business.

I welcome any feedback or questions on my blog posts.

Let’s all have a great year and get moving towards a bigger and better online business.

New Year’s Eve was raining cats and dogs so I decided to stay in and watch the New Years fireworks on TV.

It’s a spectacular sight watching the fireworks – even more so if you are on Sydney Harbour watching from one of the many vantage points along the harbour foreshore. I silently wished I was there with the other million plus people. It’s truly a sight not to be missed.

My interest peaked after the celebrations had finished with the first advertisement of the year. No doubt a captive audience was high on the agenda (what other night would so many people still be up late?)

What was the first advertisement for 2008?

None other than a telco company offering fireworks screen savers for your mobile phone (or cell phone as they say in the US).

I’ve got to hand it to the marketers who plan ahead and capture every possibility to market to their target audience, and I couldn’t help but admire the opportunity some enterprising marketer took to “seize the moment”.

It’s was obvious they had thought about what to market well before the date, and put into place an opportunity to capture the market and sell their product.

So while we are all getting over New Year’s celebrations dedicated marketers were sitting back gleefully rubbing their hands together and counting the fruits of their labour over the previous months.

Now some may call it blatant commercialism. I say it’s clever. After all.. isn’t it every business goal to target their market and do it in such a way they make the most of it?

So here’s my quick formula for increasing your business.

Opportunities + Good Planning = Desired Outcomes

And let’s face it every holiday, every celebrated event is an Internet marketing opportunity.

If you haven’t given any thought to capitalising on these “business opportunities” sprinkled throughout the year, now is the time to get out your pen and paper and plan for these events.

Start brainstorming how your business can “piggyback” on yearly celebrations and events, and make it a priority to plan your marketing to coincide with them.

Consider your products and how you can entice purchasers with offers and deals to bring in the extra bucks.

Give your marketing plan the attention it deserves and work towards completion.

Remember the saying… “If you fail to plan then you plan to fail”.

As I write this today my inbox is stuffed full with New Year offers.

Diligent Internet marketers have produced products all geared around the New Year – and why not? My inbox clearly shows who’s on the ball and who isn’t.

Carpe Diem I say!

The 4 Hour Workweek?

I had the opportunity recently of trialing a membership to the Internet Entrepeneur Club. It’s run by a guy called Derek Gehl, and I’ve got to say if you were going to spend money on something really worthwhile to your business success then I would receommend signing up for this club.

It’s through this club I’ve heard about this new book called “The 4-Hour Workweek” written by a 30-year-old millionaire named Timothy Ferriss — and this books apparently is flying off the shelves in the US.

The book’s philosophy essentially boils down to this…

If you manage your time, your goals, and your priorities effectively, it’s totally possible for you to generate a comfortable, full-time income working just 4 hours per week.

Goodbye trying to fit your social life around your 9-to-5 job, and hello freedom and prosperity!

Seriously though — who doesn’t want that? No wonder thisbook’s become an instant best-seller.

But since releasing it, Tim Ferriss has come under some serious fire from prominent entrepreneurs who are whining(let’s be honest) that designing your ‘ideal lifestyle’ of minimal work and maximum play is not that simple… that it takes YEARS of hard work, blood, sweat, and tears to make that happen.

But I beg to differ!

I’ve read about many people who have started their own moneymaking Internet businesses from scratch. (In fact, I count myself among their number!).

What I can tell you without a shadow of a doubt is this:

The success people like us have achieved did NOT come as a result of how much time we’ve spent working on our businesses, but what we’ve DONE with the time we’ve spent.

For example: Someone with clear, intentional goals and a step-by-step action plan will accomplish wayyyyy more in 60 minutes than someone who is mired in information overload and analysis paralysis will accomplish in 8 hours. You know this is true.

The internet is littered with stories of high school drop outs, retirees who are downright scared of computers, and even teenagers who achieve *massive* success on the Internet ‘working’ as little as 4 hours per week… and in some cases, even less than that!

It’s know it’s possible — I’ve seen proof of it. So what’s to stop you doing it?

To find out more about how it’s done, click here now:

http://tinyurl.com/ytu8hg

P.S. Here’s another secret for you…

You don’t have to know it all, learn it all, or spend days at a time researching your next step to generate a full-time income on the Internet. You simply need to surround yourself
with people who have the expertise that you don’t, and let them steer you along towards success.

But where can you find such experts willing to openly share their expertise and stand over your shoulder as you grow your own moneymaking website? Click here now to find out!

http://tinyurl.com/ytu8hg