http://silentavatar.com/blog Speaking Up About All Things Internet Mon, 04 Jul 2011 12:24:41 +0000 en hourly 1 http://wordpress.org/?v=3.1.4 http://silentavatar.com/blog/2008/03/03/headlines/ http://silentavatar.com/blog/2008/03/03/headlines/#comments Mon, 03 Mar 2008 06:32:21 +0000 the silent avatar http://silentavatar.com/blog/2008/03/03/headlines/ No two ways about it... An eye catching headline is a MUST is you want your site visitors to read further, after all if the headline "speaks" to your visitor they are more inclined to dig deeper into what your site has to offer. The battle for getting visitor's to your site is won or lost with the headline. Sadly statistics show on average 8 out of 10 will read a headline, but only 2 out of 10 will read further. Pretty sobering stats, so it makes sense to give your headline the attention it deserves in order to get your visitor reading further. ]]> http://silentavatar.com/blog/2008/03/03/headlines/feed/ 0 http://silentavatar.com/blog/2008/02/04/4steps4copywriting/ http://silentavatar.com/blog/2008/02/04/4steps4copywriting/#comments Mon, 04 Feb 2008 05:09:20 +0000 the silent avatar http://silentavatar.com/blog/2008/02/04/4steps4copywriting/ If you're just starting out in business and don't have the cash to splash around on a copywriter here's the formula for creating great sales copy for vistors to purchase. Whilst the steps are simple, refining the copy can take quite some time.]]> http://silentavatar.com/blog/2008/02/04/4steps4copywriting/feed/ 0 http://silentavatar.com/blog/2007/12/06/death-of-the-long-sales-copy/ http://silentavatar.com/blog/2007/12/06/death-of-the-long-sales-copy/#comments Thu, 06 Dec 2007 07:29:49 +0000 the silent avatar http://silentavatar.com/blog/2007/12/06/death-of-the-long-sales-copy/ More and more I see epic tales masquerading as sales copy, as though some "guru" said its the way to go - so everyone has fallen in. In this fast paced world with information overload afflicting the masses, it now refreshing to see sales copy which can be read in under 10 mins. ]]> http://silentavatar.com/blog/2007/12/06/death-of-the-long-sales-copy/feed/ 0