Entries Tagged as 'Tools For Your Business'

Eat That Frog!

Today I spent the first hour of my day listening to an audio CD from The Internet Entrepreneur Club between Derek Gehl and Brain Tracy on time management. Brain says time management is a core skill of life and can be learnt.

He has written a book which has sold over 500,000 copies called “Eat That Frog- 21 ways to stop procrastinating and get more done”

Brian starts the ball rolling by saying “You have all the time there is”, and the choices about what you do with that time will determine where you are headed.

His other sobering thought was “you will never get caught up with the tasks or jobs you have to do”. So true. there is always something else which seems to get added to the “to do” list.

The ability to set priorities is the key to utilising time in the best way possible.

If you are a procrastinator, or suffer from being overwhelmed with too much to do, I want to summarise here what Brian says works – which (by the way) has been determined what all good business leaders do)

1. Take a clean sheet of paper
2. Write on it everything you have to do.
3. Go over the tasks and determine which 6 tasks are most important.
4. Put those tasks on another sheet.
5. Do the tasks in order of priority (tick them off)
6. Transfer to a new sheet those tasks you didn’t complete to the next day.

If you constantly get side tracked Brian suggests using “back To Work” as your mantra. Ultimately if you keep saying it (aloud or in your head), the subconscious will act on it. I am constantly getting sidetracked, so guess what? I now have a sticky note on my monitor saying “Back To Work” as a reminder.

How do you prioritise your tasks?
He suggests using his ABCDE method – which he said has contributed more to his success than anything else. Though I like his other way of looking at priorities. What tasks have the most serious consequences if I don’t do them? Which tasks have fewer consequences? This works for me to determine priority.

Here is Brian Tracy’s ABCDE Method:

A = Must be done – there are serious consequences if you don’t do them.
B =  Should do: Tasks like calling a friend, doing your expenses, etc
C = Would be nice to do: Your life will not be negatively effected if you don’t do these.
D = Delegate: if its not imperative you do these tasks, get someone else to do them.
E = Eliminate: there is no value in doing these things, they are of low value. Eliminate them.

The thing about setting yourself tasks and completing them is the sense of achievement you feel when the task is finished. Your body secretes endorphins because you are happy you have finished the task.

He goes on to say you need to reward yourself when you finish a task. It could be something as simple as having a coffee break. Take completed = reward. Your mind soon equates completing tasks = reward = feel good.

Everyone strives to increase their self esteem, and no better way than to reward yourself!

If you have just competed a really big task you really feel wonderful. Its a bit like drug addicts who continue to use drugs because it makes them feel good. Its an addiction to what it is that is making them feel good. This is however a negative addition. What you want is positive addictions.

Never give into the temptation to complete small tasks first. Start on big things that need to be done.

Brian Tracy continues on by using the 8o 20 rule, (80% of sales come from 20 % of customers), and uses the 8020 rule with time management. The 20% of what you do will determine the value of your day.

He also goes on to say we should all know our hourly rate, so you can focus on everything you have to do in a day that pays the most.

What is that one thing in your day that pays you the most? What is the second thing? The third thing? These are the areas you should be focusing on.

He gives a great story about how each generation has the opportunity to go up the socio-economic ladder by where they invest their time.

He gives examples of the lower, lower class being focused on one day at a time, the lower class focused on a week at a time (pay check to pay check), right through to the upper class who use their time to build their futures by putting into place things that will benefit the long term, and the upper, upper class (like the Rockefeller’s and Fords) who are reaping the benefit of sacrificing then to have now and passing the legacy on (inherited wealth).

Do you get enough sleep?
We all know that with lack of sleep we are less productive and clear headed. Why do we all do it?Because we have so much to do sleep is wasted time. Really? Tests show that when you are rested you are more alert and productive, less inclined to make mistakes, and enjoy what you are doing more.

If you want to be-more productive, make less mistakes, and enjoy what you do more – Get More Sleep! Eight hours should be sufficient to re-charge the batteries and keep them from burning out.

The Law Of Forced Efficiency
“There is never enough time to do everything, however there is always time to do the most important”.
or
“Work expands to meet the time allocated”.

It goes without saying if you have a week to prepare for a test you will not use your time as efficiently as if you only have 2 days to prepare.

If you really want o ramp up your success, Brian suggests tackling your tasks with the thought of someone holding a gun to your head. That would certainly make you move.

If you Go Into The Woods You Can Expect Mosquitoes”

I loved this saying, and bottom line it means you will always have problems to deal with. The greatest people of our time are those who were really good at solutions. If the solution just seems too overwhelming, break the tasks down into small chunks.

Follow Brian’s tips and before long you will be getting more done, have more free time, and really utilising your time towards  growing your business.

If you want to check out Brian Tracy’s website click here

Learning The Lingo

It goes without really saying the internet has spawned a whole new vocabulary which (if you want to make sense of it all) and when I first started online it became obvious very quickly I needed to learn the lingo – and you will need to learn too.

In an online business you need to get familiar with a lot of words.

There are literally thousands of words which relate to online business and the internet. I’m not going to list them all here, however I am going to give you some words which you will need to get to know. (Just click the links to get their wikipedia definitions) Words like:

Blog – A portmanteau of web log
RSS – Really Simple Syndication
SEO – Seach Engine Optimisation
Affiliate Marketing
Adsense
Adwords
Keywords
Social Bookmarking
Viral Marketing
Meta Tags
Web 2.0
Anchor Text
Backlinks

Web Spider - Also known as a bot or crawler
Keyword Density
Link Popularity

LPO – Landing Page Optimization
SERPS - Search Engine Results Page


Quick Tip: Adding An Email Signature

One of the quickest ways to get your website details out and take advantage of viral marketing is to add an email signature to your outgoing e-mail.

And it never ceases to amaze me how often it doesn’t happen.

Everytime you send an email you can be letting your recipient know about your site.

So what makes a good email signature?

Let me show you a good signature:

Your Name (in bold)
Your Position
______________________ (make a separation line)
Web: Your Company Website (in 12pt, same colour as Name)
Phone: Your Phone Number (in 10pt)
Email: Your Email Address (in 10pt)
Post: Your Postal Address: (in 10pt)

Tagline: “Webdesign Made Easy” (italic and bold).

This signature is very easily done in Outlook or Outlook Express. You can get step by step instructions for Outlook 2003 here. And for Outlook Express here

A signature can also be spmething more glamourous like a grahic with all the details in the graphic. They can also include your photo.

Whatever you do keep it in the theme of your branding. Maintain continuity in the colours, the  type font and the layout (of you are using graphics).  This signature will also blend itself in with your corporate identity.  You will become known by your colours just as sure as we all know MacDonalds is red and yellow.

If you haven’t done a signature for your emails do it now.

P.S And make sure all of your employees are following suit – your branding is at stake.

The Money Is In The List

If there is one thing that has been rammed home to me since I became involved in Internet Marketing is this catch cry “The money is in the list!”

What list? Your email list.

For anyone starting out in business this should become a personal mantra. As you go about your daily business keep your mantra uppermost in your mind and work towards building your list.

Your email list is your opportunity to communicate with your potential prospects and your customers and build your business.

So just how do you build a list?

Email addresses change at a rate of around 30 percent or more on most lists, and this means marketers (anyone in an online business) must adopt an aggressive approach to expand their list and yield a significant return on investment.

Email is a personal medium , just like the telephone, and like the telephone (where we have been bombarded with tele-marketers), unsolicted email (spam) has become the scourge of our inbox.

The Australian Spam Act 2003 and the Spam (Consequential Amendments) Act 2003 became operative on 11 April 2004. (click here for more info)

What constitutes spam. CAUBE-AU (the Coalition Against Unsolicited Bulk Email, Australia) defines spam very broadly as any electronic mail message that is:

  1. transmitted to a large number of recipients; and
  2. not explicitly and knowingly requested by some or all of those recipients.

Other common definitions of spam also require that the messages be commercial in nature.

To ensure you are not spamming, you need to work with permission based emails.
By marketing to people who have told you expressly that they want to hear from you, expect to see these results:

  1. Better response rates
  2. Increased trust and brand affinity
  3. Better deliverability

It’s going to take time and money to build a permission-based house list and create targeted, relevant offers and messages, however your list will be a smaller but more responsive list than if it was an unsolicited email list.

But email marketing isn’t about how big your list is or sending your list email after email.

It’s all about getting results and building relationships with your list. Put simply, getting permission gets better results and is the only way to build email relationships with customers and subscribers.
Consider these helpful tips to build your list:

  • Consider All Touch Points: Use every point of contact with customers and prospects.
  • Obtain Permission: Always obtain permission with the confirmed (double) opt-in method for online contacts. For offline contacts, update your database with when, where and how the contact was initiated. Confirm their permission in the first email.
  • Required Information: Obtain email address, name, format preference and logical interests/preferences.
  • Focus Equal Attention on Existing Lists: Implement strategies and incentives to transform inactive subscribers into active ones.
  • Provide Valuable Benefits: Convince potential subscribers of the valuable benefits they’ll receive.
  • Convey Trust: Clearly state your privacy/email policies.

Best practices for building your opt-in list. 

1. Feature a Sign-Up Form on Each Page of Your Site – It should be obvious. All sites need to include a sign up form. Sign-up opportunities should be throughout your site.

2. Promote Benefits on the Sign-Up Page – Enhance subscription value with sample emails, testimonials and strong call to action copy.

3. Offer An Incentive to Opt-In – Incentives like reports, discounts and e-books significantly increase your sign up rate.

4. Optimize Your Site for Search Engine Placement – Optimize current and archived newsletters for search engines to increase traffic and subscriptions.

5. Pay for Search Engine Services and Promote Your Email on the Landing Page – If you pay for search services like Google AdWords be sure to include email subscription information on the landing page.

6. Add Opt-in Check Boxes on Demo Requests, Reports and Registration Forms – Well-executed forms and pages may improve conversion rates by 50 percent or more.

7. Include “Send to a Friend” Options – Generate new subscribers with minimal effort if bundled with promotional campaigns.

8. Use Direct Mail and Catalogs – Encourage email subscriptions on all print ads.

9. Direct Employees to Include Messages and Links in Email Signature Lines – Add “Subscribe to the Company X Email Newsletter” to employee email signatures.

10. Direct Call Center and Sales Employees to Obtain Permission and Capture Email Addresses Over the Phone – Instruct call center and sales staff to ask customers and prospects if they’d like to receive newsletters or promotional email.

11. Send Post Cards to Customers Encouraging Them to Subscribe to Email – If you have postal contact information for customers but not email addresses, send a post card with opt-in sign-up offer and URL.

12. Hand Out Sign-Up Forms at Public Speaking Engagements and Seminars – Promote your newsletter in presentations and handouts.

13. Implement Rented List Campaigns and Subscriptions – Promote your company in email campaigns and landing pages when you rent email lists.

14. Promote Sign-Ups in Confirmation/Transaction Emails – Add messages and links to opt-in pages of all confirmation and transaction emails.

15. Include An Opt-in Line on Credit Card Receipts – Not an obvious method, but may be quite effective.

16. Add Opt-in Message to Warranty and Product Registration Cards.

17. Add Sign-Up Message to Invoices.

18. Display Opt-in Forms at the Cash Register – An approach used by restaurants and retailers to advertise weekday discounts, catering services etc.

19. Promote Your Email/Newsletter in Articles and Article Attribution – Include a reference and link to your newsletter after the byline on articles in trade and consumer publications.

20. Include Opt-in Message and Check Boxes on Shopping Cart Pages – Remember to ask for email format and product/information preferences.

21. Promote Your Email/Newsletter in Other Company Publications – Promote online newsletters in print newsletters, magazines and brochures. Add “Sign up for our monthly newsletter at www.your website.com/subscribe.html” after “Visit www.your website.com for more information.”

22. Include Newsletter Subscriptions in Trade Show Lead Generation Forms – Obtain permission to send your monthly newsletter to booth visitors.

23. Promote Your Newsletter/Promotional Emails in Industry Directories and Sites.

24. Distribute Press Releases Based on Newsletter Articles – Newsletters with topical articles may warrant a press release. Make sure the press release includes links and information on how to subscribe.

25. Include Information and a Link to Your Newsletter in Press Releases – A good option for smaller companies. Include your company newsletter and other resources in press release copy.

26. Include Opt-in Information on Customer Satisfaction Surveys – Ask permission to communicate valuable information via email newsletters and promotions.

27. Include Opt-in Forms in Product Shipping Boxes – Advertise email promotions on packing slips and direct mail cards with links to your site. Many retailers and catalogers also include promotional offers from non-competing companies.

28. Employ a Reputable Email List Service – List services obtain email addresses and  Be sure you obtain permission before – or as part of – the first email you send.

29. Ensure you use a reputable autoreponder like AWeber Autoresponder to manage your email list.

So there you have it, a multitude of ways to build your list and keep your business growing!

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