Do Your Potential Customers Forget About You?
Your web business can potentially get product inquiries from customers around the globe. Inquiries come via e-mail and your web site, and you try to send information to each hot prospect as quickly as you can. You know that you can drastically increase the likelihood of making a sale by satisfying each person's need for information quickly!
But, after you've delivered that first bit of information to your prospect, do you send him any further information?
If you are like most Internet marketers, you won't.
When you don't follow that initial message with additional information later on, you let a valuable prospect slip from your grasp! This is a potential customer who may have been very interested in your products, but who lost your contact information, or was too busy to make a purchase when your first message reached them. Often, a prospect will purposely put off making a purchase, to see if you find him important enough to follow up with later. When he doesn't receive a follow up message from you, they will take their business elsewhere.

Are you losing profits due to inconsistent and ineffective follow up?
Following up with leads is more than just a process - it's an art. In order to be effective, you need to design a follow up system, and stick to it, EVERY DAY! If you don't follow up with your prospects consistently, INDIVIDUALLY, and in a timely fashion, then you might as well forget the whole follow up process.Consistent follow up gets results!
When you first start marketing and following up with prospects, you can usea follow up method that I now call the "List Building Technique." Essentially it's a large database containing the names and e-mail addresses of people who had specifically requested information about your products and services. Keeping track of these prospects would require you to write follow up newsletters every now and then, and send them, in one mass mailing, to everyone who had previously requested information from you. While this probably can help you win a few additional orders, it isn't a very good follow up method. Why isn't the "List BuildingTechnique" very effective?- The List Technique isn't consistent. Proponents of the List Technique tend to only send out follow up messages when their companies or business has "big news".
- List Technique messages don't give the potential customer any additional information about the product or service in question. They can't make a more informed buying decision after receiving a newsletter! If someone is wondering whether your company sells the best knick-knacks, what does he care that you've just moved your headquarters?
- List Technique messages convey a "big list" mentality to your potential customers. When you write follow up messages using the List Technique, you are writing news bulletins to everyone you know. Instead you should be sending a personal message to each individual who wanted to know more about my products.