Entries Tagged as 'SEO'

Shorter URLS = 250% More Clicks

I receive a newsletter and CD each month from Derek Gehl’s Internet Entrepeneur Club, and this months newsletter contained an interesting piece of news about the length of urls.

It appears the results from MarketingSherpa’s lab tests conducted in 2007 for the 2008 Marketing Benchmark Guide asked real life business professionals to conduct Google searches. Among other results they discovered that executives are 250% more likely to click on an organic listing if it:

  • had a short url and
  • appeared directly below a listing with a long url.

With SEO in mind, keeping the url short can give you an big advantage over your competitors.

Link: www.marketingsherpa.com/article.html?indent=30181#

Tags: SEO by the silent avatar
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You Only Need 4 Things To Make Money On The Internet?

Do you really only need 4 things to make money on the Internet?

Dan B. Cauthron seems to think so. To find out if I agree keep reading.

Dan, a self confessed Internet Marketing expert who has been successfully earning a full time living from running his own Internet business since 2000  proposes that in order to make money on the Internet one only needs to 4 things to make money on the Internet.

And those 4 things?

  • something to sell (products and/or services) that people want to buy
  • a registered domain name and a small business hosting solution
  • a website (your own customised Internet storefront) – not somebody’s clone
  • methods to attract customers to your website (advertising and marketing)

Well Dan, whilst I do agree with the 4 things you have stated, it’s a far cry from what you really need to know in order to make money.

Let’s look at each point closer.

  1. Something to sell – This is not as easy as it sounds. Firstly, in order to identify what people want to buy it requires research – and lots of it.  And if you think research is asking a focus group for the answers you would be mistaken. Online business research today means you will need to know about Keyword research, Alexa, Page Ranks, Traffic Stats, Ebay Pulse, in fact there is so much you need to wrap your head around just coming up with a viable product is hard work!  First port of call with your research is using WordTracker. I wont go into what Wordtracker does (because it does a lot), suffice to say it’s a tool to determine what people are looking for on the Internet. Click the Wordtracker link to find out more.

    Assuming you have done your Keyword research (and of course you would have to know how to measure your results to the information was meaningful), you would then have to check out comparable websites selling the same or similar product/s or service (more research). Then once you have found your competitor sites, you then have to dig a bit deeper into ascertaining how much business they get.

    Check out keywords used in potential competitors websites (just right click on the page, then View Source). You will see in their meta tags what keywords they have used – then input the first 5 keywords and see what results are returned.

    Here’s where more research comes in. Check their website ranking and their traffic stats through Alexa. Check out if they are buying Pay Per Click Ads. Check their Page Rank. Google the prospective competition names and see how many references their are to the business (make sure you put in the product or service as well to eliminate any businesses with the same name selling unrelated products.

  2. A registered domain name and hosting. If you have found a product or service people are willing to buy, coming up with a good domain name can be just as time consuming and frustrating. Consider using your dominate keywords for what you are selling in the domain name. For example; let’s assume we are looking for a domain name to sell homemade, preservative free dog biscuits, vacuum packed, and shipped in a gift box. Which is the better domain name?  FussyMutts? UniquePetTreats?, SpoilYourPet? or maybe GourmetDinnersForDoggies? Which domain name would help rather than hinder anyone trying to find gifts for dogs? Pick a domain name and if possible go for one with the best keywords in the name relative to the search term you want to dominate.
  3. A website with your own customized store front. Dan, Dan, Dan…. you make it sounds so easy peasy to make money on the Internet. Unless you have plenty of money to throw at an outsourcer to design your site and set the whole thing up (let’s not even think about trying to maintain it with zero skills), you are going to have to embark on a steep learning curve. Even if you use a CMS Joolma or Drupal site you are going to have to  master  administrating the site. [Read more →]

Tags: Business Tips, Internet Marketing, SEO by the silent avatar
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Hire An SEO Expert for $2.95

“Attract Stampedes of FREE Traffic From Google
When You
Hire An SEO Expert… For Just $2.95!”

Review Of Derek Gehl’s “Search Marketing Labs”:

Attracting crowds of qualified buyers with a top ranking in Google, Yahoo, and MSN just got a whole lot easier… and cheaper.

The term “search engine optimization” used to be synonymous with difficult and expensive. Not any more.

Because thanks to Derek Gehl’s latest release, you do NOT need to be intimidated by terms like “keyword density” and “optimization” anymore. And you certainly don’t need to outsource your search engine traffic campaigns to third-party experts for exorbitant fees of $3,000-$10,000!

Instead, you can finally “do it yourself” and enjoy substantial increases in your traffic and sales with the expert guidance of your very own, private SEO consultant…

… Who will help blast your website to a top listing in Google, Yahoo, and MSN!

All for the ridiculously low investment of just $2.95.

There’s absolutely no guesswork.

First, Derek gives you a series of online videos that walk you through the baby step basics of getting your website search engine ready.

Then, using the same clear, no-BS teaching style, you’ll be shown how to apply the very same advanced SEO strategies that Derek and his team have used to secure a Top 5 ranking in Google for 3 years running…

… And beat out over 294 Million competitors including many multi-million dollar corporations!

And then, just in case you need some extra hand-holding, you’ll have unlimited access to Derek’s very own in-house SEO expert in a secret discussion forum, where you can ask unlimited questions about your specific search engine campaign!

This alone is EASILY a $1500-$3000 value — but Derek’s giving you unlimited access to his private SEO expert for the next 30 days for just $2.95.

To get all the details, visit http://www.marketingtips.com/backstage-pass/t/887435

When Derek first launched his “Search Marketing Lab” approximately one year ago, I didn’t pay much attention.

My mistake.

Because today, he’s got testimonials lined up around the block — all regular people who started with ZERO or mediocre traffic, who attract 5,000 to 40,000+ visitors every month using these secrets.

The majority of SEO books, courses, and seminars you’ll find out there are a waste of money, not worth the paper they’re printed on, because they’re not kept up-to-date.

But since “Search Marketing Lab” gives you the same SEO strategies that Derek’s currently using on his own site (www.marketingtips.com), which is reported to attract over 1.8 Million visitors every month, you can be sure you’ll be the first to know when there’s a major search engine change…

… And the first to PROFIT from Derek’s hard won SEO research, newest optimization techniques, and late-breaking developments.

I recommend very few SEO resources to my clients. But this tops my list.

And the $2.95 Trial that Derek is giving away right now is a steal. To get yours before he shuts it down…

Click Here Now to
Get Your Trial and FREE Gifts…

Tags: SEO by the silent avatar
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