Death Of The Long Sales Copy?
I just had to get this out of my system.
Lets be real. Who actually reads every word in long sales copy?
I know long sales copy has been proven (they say) to hands down beat any other copy for converting, but have some marketers gone overboard? Really.
I was just reading my Simpleology News emails, (and by the way I subscribe to this newletter because I really like what it offers) and clicked on a link which took me to a sales page for a course in how to draw.
Well let me just say (with utmost respect to Mark Joyner), this sales copy read like the Gettysberg Address. Man was it long!
I kid you not… it would take atleast half an hour to digest this sales pitch.
Of course they used all the elements synonymous with excellent sales copy, but do they really think that people have time to read all of this … this… pitch!?
I think not.
More and more I see epic tales masquerading as sales copy, as though some “guru” said its the way to go – so everyone has fallen in.
In this fast paced world with information overload afflicting the masses, it now refreshing to see sales copy which can be read in under 10 mins.
We’re all time poor, and the way we can elminate these god awful long sales copy sites is to insist that video is the way to go.
I don’t know about you, but I’d much rather sit down and watch a video. Video turns around what is a facless, emotionless transaction into something more personal.
I’m able to look at their presentation, their mannerisms, their body language and use the same inate talents we all have in getting a “feel” for the deal. (aka offer)
So much more can be said in a short time frame. It’s so much more entertaining. And with broadband speeds increasing and more and more people opting for broadband I’m sure we are going to see a lot more of it in the next 12 months.
R.I.P Dialup