Entries Tagged as 'Advertising'

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Easy Ways To Grab Your Google Adwords Coupon

First, what is a Google Adwords coupon and why should you want one? Adwords coupon is a free voucher to advertise your online or offilne business on Adwords program. Adwords is the top pay-per-click marketing company on the web. With the help of Adword coupon you can get targeted traffic.

If you got a site online,the key to its success is obviously getting people to visit it. If you dont get customer, it would be hard to share the informatino and would not be able to sell your products. If you intend to make money through affiliate programs,then you required potential customer to click and help you get the commissions. You will get more idea about CPA marketing by going through article as well as cpa tsunami.

Maybe your site is not ready to make money online yet, you need lots of targeted traffic who would keep checkin your site . Now your website should be ready to monetize, established visitors are visiting your sites now. So your Adwords program is very valueable, it really doesn’e matter what kind of websites you have. This can help you at initial stages but you can find much on this on the web and the cpa tsunami

Now lets talk about the ways to get your free or discount Google Adwords coupon to place your ad on Google for free? Do an internet search on the phrase and you ll find a variety of websites that are giving them away as a promotional material. If some of those sites were things you would have been buying or applying anyhow, then you might need to do so while they re providing the vouchers.

The most common ways to find the free coupons are at websites that have some relation to Internet marketing. Hosting websites like Hostgator where you purchase web hosting sometimes offers free Adwords coupon that you could use for free pay per click advertising

You can also get free coupons from the companies that are in advertising market. Sometimes when you join a network, a small online business network or a search engine marketing realted network they give away a free coupon to their clients.

Another best way to find discount or free coupons is on eBay. Often those deals will ask you to pay $30 for a $50 voucher. Many times you would find them for half price. Mind when buying vouchers that were supposed to be free. You dont know how thatperson got it or they are honest with you.

Whether you have a rebate or free Google Adwords voucher or not, the service can be very worthwhile to you.If you do get a coupon, then use all of the information Google has available on their Adwords site to make the very most of your free PPC advertising.

Even without a coupon you can spend as little as $5 to get started. This $5 wil help you drive targeted traffic on your sites, depending on the price of the keyword or keywords you ve play on. If each click from your words costs 5 cents, youc an easily get a lot of targeted trafficIf each click costs more, you ll of course bring less traffic for that very $5.

If you are good enough to get a Adwords coupon for $30 of $60, pick out a very specific low-cost keyword to get tons of free traffic.

To get more details you can visit cpa marketing.

What Can Christmas Teach Internet Marketers?

Happy New Year and let’s hope you don’t buy into the doom and gloom sayers and have a prosperous 2009!

So let’s get into my first post of 2009…

The silly season of 2008 is now behind us , however I wanted to share with you my observations as I went about my shopping with the throngs while paying particular attention to the marketing strategies being used amongst the retailers to win business, and how that can translate to online marketing.
Quite obviously, Christmas is a bumper time for retailers as they vie for the largest slice of the pie they can when people are willing to open their wallets and spend. The same can be said for online marketing.

Pay particular attention to these strategies for boosting revenue and customer numbers:

1. The first thing I noticed was the big, bold claims which literally jumped out at me from the shop windows. If the “offer” (like 20% to 50% off everything” was good enough shoppers would be attracted to come into the store and spend. This mirrors the strategy of capturing the site visitors attention with the view to keeping them on your site.  So what does this tell you? Make your offer compelling. Words really matter.

Learing to write good sales copy is an art, and it takes time, patience and skill to put together compelling sales copy which converts to sales. Top internet marketers will tell you that long sales copy converts better than short copy. though more and more I see video being utilised to deliver the message (and backed up with written copy).  This has a two fold effect by a) drawing in the site visitor by giving the site credibility (OMG.. there is a “real” person attached to this website”, and b) using emotive copy which has an effect on the reader.

2. Another thing I noticed was the “add ons” to lure purchases.  Offers like “buy one, get one free”, or additional products which were given free if you brought a certain product. Again this mirrors offering your site visitors your premium product for a fixed price, and then including additional products to entice them to buy your main product.

3. For customers who didn’t know what to buy as a gift, gift certificates were freely available. This is one area I felt could be utilised by Internet marketers to gain additional sales. Why not include gift certificates on your site? Those who are interested in a particular Internet marketing product could let friends and family know that your product/service you are offering is something they would appreciate as a gift and therefore sending a gift certificate to the recipient would give additional revenue.

4. One thing I found which was completely under utilised was the lack of capturing email addresses from the shoppers. At a time where there is an influx of buying customers not once did I come across an outlet which took advantage of increasing revenue by getting their staff to obtain email addresses to send promotional offers to their customers after the sale.  I find this lack of awareness by business owners and franchises quite astonishing, as in Internet marketing having a list of prospects (and your best prospect without a doubt is customers who have purchased from you before), is guaranteed money in the bank!

5. The other area I felt was extremely under utilised was “up sells”. Again, not one outlet when I purchased an item promoted additional products at the time of the sale. Maybe the staff had no incentive to sell additional items or just couldn’t be bothered, but without a doubt this is sales going begging. McDonald’s would have to be the king of up sells using their “will there be fries with that?” tag to customer orders.  Others call up sells “suggestive selling” and getting into the habit of offering (or suggesting) additional products at the time of sale will significantly increase your revenue turnover. It’s obvious that staff have be trained, or you havr to integrate this trategy into your web site, however with little effort this strategy can be implemented with great results.Butterfly Marketing



One person to bring up sells to the front of Internet Marketing was Mike Filsaime. Mike launched the Butterfly Marketing Script with all the fan fare of a Royal Command Performance, setting the pace for successful Internet product launches. So impressed by the script and the ability to up sell to customers I purchased the script myself (when I purchased it it was significantly less to buy than it is today).  You can get a copy of the Butterfly Marketing script by clicking here.

6. Offering a “gift wrap service”. Again, offering a service like gift wrapping at this time goes a long way to show that you care about your customers, and this type opf service can mean the differnece between whether the customer recommends you, or returns for additional sales.  Gift wrapping can be brought quite cheaply when you are buying in bulk, and having a person whose sole job is to gift wrap and get email addresses can significantly increase customer perception of your business.

Any online business can offer this service as an “addon” either by charging a small additional fee, or using it as a selling point to increase sales.

7. Last but not least it was plainly obvious that the larger stores started planning well ahead for this time of the year and the additional revenue it would bring. It just makes plain good sense to plan your promotions well in advance to give your business every opportunity to succeed.

I’m the silent avatar… and I have spoken :-)

Did you notice any other areas of marketing which were used (or not used) which impact sales? Let me know by posting a comment.


Website Finished? Now What?

Evening all,

This post I want to bring you up to speed on what you should be doing when your website is finished,

I’ve always said that a website is nothing more than html code stuck in cyberspace unless you dive traffic to your site.

Given that there are over five and a half billion websites on the Internet and growing at an exponential rate, this figure is enough to scare the pants off any would be Internet merchant, or home entrepreneur.

There’s good reason that Alexa does not rank website unless they are in the top 1000,000 as below this you really aren’t getting enough traffic to warrant being part of their statistics. So unless you are considering throwing a LOT of money at advertising and branding, don’t worry about having a high ranking,

Your goal is to drive a steady stream of people to your website to give you an income, or increase your “authority status”, through your blog, articles and  comments posted back to your website.

To produce a website and not consider how it is to be marketed is just plain stupid.

The time money and effort to produce a website is for naught unless you promote your website.

So how do you promote your website?

This will depend on the type of website (which I will discuss later) but at the least all website owners should be doing the following:

  1. Using their web address in all of their emails, along with their tag line.  I wrote about it using email signature sometime back. Review the post “Quick Tip – Using Email Signatures“.
  2. Using their web address on all stationary – including business cards, letterheads, with compliment slips, invoices, brochures… In fact anywhere you can put your web address – put it! This includes all electronic stationary as well.
  3. If you have a motor vehicle have a magnetic sign made to put on the side of your car (or if you’re really committed get the car sign-written with your website details. Driving around as much as we do this is a great way to advertise your website. Just think of how many people can see your mobile advertisement!
  4. If you have a shopfront your web address should be clearly visible from the street.
  5. If you have a product tag, your website address should be on the tags, labels, stickers (whatever)

It takes time for something new to sink into people’s consciousness. Repetition is the key. Whether you website name is reinforced through a variety of means doesn’t matter.

Let’s now look at specifics…

[Read more →]

Ease Up Fellas! My Wallet’s Not That FAT!

If you’re into Internet marketing then maybe you can relate to to the title of this post….( or am I just being a touch sensitive to others marking shite loads of money straight from the wallets of “newbies”, and anyone else looking … looking …. looking … to make a quick buck? (sorry successsful online business).

Let me explain…

My email inbox has been (yet again) bombarded with product launch emails.

If it wasn’t Mike Filsaime’s Traffic Fusion at $1495 (oops $1497) , it’s Rich Schefren’s Guided Profit System (at $2495.. oops $2497), or how about …

Look.. I’m not saying that these “systems” are not worth what they are asking for.. but either people are being crazy and digging deep into their wallets until they hit their credit card/s (Ker Ching),  or I’m just a tad disillusioned with the whole “up the ante lets rake in the money while we can game”.

In the space of 3 years I have seen product launches go from $97 to $497 to now $1497 and Rich’s latest offering at $2497!

Put your wallets away.. there is nothing that these guys can teach you that you can’t find by some diligent surfing of the Internet. Yes.. It may take time, but how about putting that $2497 into a BIG advert in your metropolitan paper and see what that gets you.

How about thinking strategically about where you spend your money for your online business?

How can this money be best spent right at this time to move me towards where you need to go?

$2497?

Think about it… a shite load of PPC! Just monitor your competitors, their ads, and see if the same ad keeps coming up week after week, after week. If it does? Just duplicate it with your own branding. Look.. no one keeps paying for PPC if it isn’t working.

$2497?

How about paying a crack SEO dude to really ramp up your site and get the traffic flooding in?

$2497?

Rent a Billboard for a week (or how ever long it gets you), in the most prominent spot in your city and stick your web address on it (and a “tease offer”.

$2497?

How about outsourcing all the stuff you’ve never finished, never got around to, always wanted to add to your website, or have them blog like crazy for you, submit articles, research a niche? Hell for $2497 I could bring on board an outsource from from some far flung land that is prepared to work for months for me for that sort of money.

$2497?

How about hiring a PR dude to get you to speak at a Wealth Building Conference? (not for the faint hearted but definately doable).

$2497?

For that I could catch a return frlight from Australia and knock on Rich Schfren’s door and bug the hell out of him day and night until he sat down with me and talked turkey.

Now for all those reading who like to spend money on “Personal Development”, I say “You go girl!” (or guy). I am definately an advocate for learning more of what you need to know about yourself, your self sabotaging patterns, and if you need to pay $2497 to find out what your constraints are then go for it.

Hell..  wel KNOW what our constraints are TIME and MONEY. But I’ll give you the link to shoot on over and sign your self up if you really want to…

You can do it here: https://ssl2.strategicprofitsystem.com/gps/

For $2497 I could get a one on one with someone like Rich Schefren for .. hmmmm.. maybe an hour or two.

Do you think I would pick his brains to bits.. do you think I would tell him what I want to do and then ask him “How do I get there”.

Do you think I would have a list of questions..take a recorder… video… do the whole shebang (and even take ‘em for lunch is that’s what was required?)

But you know what?…..

Do you really need to know what you don’t know?  Or … do you just need to know that you don’t know, and get someone who to find you the information you don’t know?

It reminds me of a story I read once.. it was about the guy Ford.. (you know the one.. the guy who made the first car.. the “Model T”). The story goes like this…

Henry Ford (congrats to those who got it right), wagered a bet with a friend that he could answer any question his friend put to him and get the answer right.

The friend accepted the challenge, and up for grabs was a considerable amount of money…

The friend asked him the question (insert your own wildly insane, hard as you can, bet you don’t know the answer question ’cause it doesn’t really matter what the question was he was asked).

The point is this…

Henry Ford picked up the phone, called his personal assistant, told him the question, and said get back to him with the answer.

Touche! Mr Ford!

Did he NEED to know the answer? No.

All he needed to know was how to find the answer, and he only had to pick up the phone and he had his answer. Do you get it?

You work hard for your money.. damn hard. Make it work for you, and stop making others wealthy, because now you know.

PS. This post comes with a disclaimer. Rich Schefren is the only man who I have got up at 4am in the morning to join a live video seminar he was hosting. The man’s a legend. However  he relies on people not to think about what else their money could buy. His list is so big, his contacts so far flung, his wealth (well.. I’ll leave that alone ’cause we know he’s not short of a dime) that he has at his disposal people just like Mr Ford had.  In a nutshell he has gotten rid of his constraints to building a successful business by finding out what he needs to know and then getting others to do the groundwork for him. How on earth do you think he manages to conduct workshops, teleseminars, run Strategic Profits, do product launces, and the thousand and one other things this guy does?

$2497 for the Guided Profits System?  Now it’s a choice not a “must have”.

I say.. Ease up fellas.. our wallets are not that FAT (and I’m not about to make yours fatter).

Of course, if you agree or disagree you comments are always welcome :-)

Sphinn