The Silent Avatar Speaks

Getting high rankings in most important search engines is essential for maximising your visibility online and improving traffic to your small business website. More and more small businesses are realizing that the best way to reach prospective customers is through search engines like Google. Hiring a good Search Engine Optimisation (SEO) specialist is important, but what do you do if you don’t have the budget?

Here are a few SEO tips small businesses can use:

Tip 1: Use a keyword research tool to research the most popular keywords that pertain to the subject matter.

Tip 2: Add your site to website directories on the Internet.  I previously posted a blog titled “There Is a Significant Benefit to Directory Submissions“  which delves more fully into this area.  Search engines like links to your site and there are a lot of directories that will allow you to add your site for free.

Tip 3: Provide unique content on your site that people will find valuable (advice, tips related to your business, products or services).

Tip 4: Do not use “tricks” you don’t understand. Lots of links from highly regarded sites (avoid shady sites) and great content will usually be enough.

Tip 5: Give it time. After you added great content and lots of links it may take a few months for you to see results.

Bonus: SEO is a field which is always evloving as the rules change and different strategies emerge. If you tried your best but still do not understand SEO and are not getting results you want, it may be time to hire a professional.

I’m the Silent Avatar.. and I have spoken

Tags: Business and Management, SEO // Add Comment »