The Silent Avatar Speaks

If you’re someone who has been marketing online you know the lifeblood of an online business is the traffic of a site. The simple equation is this: More visitors = More sales.

However, I would like to share with you some ways that you can tweak your sites to improve sales without the need to get more visitors.

1. The first tweak is to have a good read over your sales page and weave in your personal touch in your sales message. Nobody likes risking cold hard cash with a total stranger, but many people will buy on a recommendation from a friend. If you can convince your audience that you are a personal friend who has their best interest at heart, they will be more likely to buy your products. Just remember to speak to an individual in your sales letter – not to your whole audience.

2. The second tweak is to publish testimonials and comments from your customers. A good idea would be to publish both good and bad comments; that way prospects will be more inclined to see your testimonials as real. When prospects see testimonials on your website, they’ll have more confidence buying from you because human beings follow the herd mentality; when others have bought and proven it authentic, they will jump on the bandwagon and buy too.

3. Use visual representations for the problems and solutions that your product offers. Not everyone reads your sales copy from go to woe, but most people will pay attention to images on your website.

4. Offer quality bonuses to accompany the product. When you offer bonuses that complement your product, your prospects will feel it’s a very good deal and it would be stupid to miss it. Be sure to state the monetary value of your bonuses so that people will be even more compelled to grab your good bargain.

5. Lastly, Go ahead and ask for the sale! Many website owners entice their prospects with the benefits of their product, sell to them with stories of how it has solved many problems, even offer great bonuses but forget to ask for the sale. Give a clear instruction on how to buy your product (e.g. “click the button to buy now!”).

By going over your site and implementing these small but dynamic changes, you will give your site every opportunity to secure the sale. J

Tags: Traffic Generation, Web Design // Add Comment »