The Silent Avatar Speaks

No two ways about it… An eye catching headline is a MUST is you want your site visitors to read further, after all if the headline “speaks” to your visitor they are more inclined to dig deeper into what your site has to offer.

The battle for getting visitor’s to your site is won or lost with the headline.

Sadly statistics show on average 8 out of 10 will read a headline, but only 2 out of 10 will read further. Pretty sobering stats, so it makes sense to give your headline the attention it deserves in order to get your visitor reading further.

Your headline is your first opportunity (and maybe your only opportunity) to turn a browser to a reader.

Am I offering a foolproof way to rake in the big dollars? Well.. no, but what I am have shown you is how a good headline catches attention.

Great Headline Formula 101
So is there a formula I am using to “bait” you that you can use to effectively capture your site visitor? Read on…

There’s a saying.. “if it ain’t broke don’t try to fix it”, and this saying rings true for creating a great headline. You only have to surf Internet marketing sites to see great examples of good headlines which capture attention, and the truth is a lot of copywriters “steal” great headlines, change a few words here and there and Viola! Great headline to go!

However writing great headline is not difficult if you start utilizing known tips and tricks for creating a great eye catching headline.

Use “you” in your headline.
Using “you’ personalises the headline and increases the level of your reader’s interest since yu are aiming the headline to them personally.

Use powerful and engaging words
Your title should be able to tell people that they “need to do something” or they “need to act immediately”. Prompt your readers to do so will cause them to read the content of your post or site.

Write “How To” headlines
“How To” headlines are particularly useful when you want to target readers who are looking for instruction or guidelines for a specific subject or topic.

Write “Reason’s Why” headlines
Use “Reasons Why” when you want to address specific questions or topics.
10 Reasons Why You Need to Drink More Water
5 Reasons Why

Use numbers. People identify with numbers, percentages and statistics. Using numbers like…
10 Ways to…
101 Ways to…
$30K in 60 Days!

Write “Question” titles.
Think like a reader who wants to find out about something interesting on the internet.

• “What Are the Simplest and Most Effective Exercises That Can Help You Lose Weight Fast?”

• “How Can You Save More Money Without Taking The Scissors To Your Credit Card?”

Write headlines that address your readers problem/s.
Your headline should address your readers specific problem and offer a quick, easy solution.

• “Finally! The Quick, Easy Solution To Nail Biting”
• “5 Surefire Exercises to Alleviate Your BackPain”

Use “How I Did It”Headlines
Readers respond to titles that have a personal appeal to it. A title that says “how the writer did or found something” by himself is a unique way of delivering the information to your readers.

• “How I Lost 20 Pounds in 5 Weeks”
• “How I Made $3000 Per Week Using XYZ Software”
• “How I Got Promoted in Less than 10 Months”

Write about “Myths”.
Readers love demystifying conventional ideas. Your content should clear the myths that surround your topic.

• “10 Marketing Myths that Marketers Will Not Tell You”
• “5 Myths about Opt In Pages”

More headline head-starts

• Who Else Wants…
• The Secret of…
• Little Known Ways To…
• Get Rid Of [Problem] Once And For All
• Here’s A Quick Way To [solve a problem]
• Do [something] Like [world class example]
• What Everybody Ought To Know About [Blank]
• Learn [something] and increase your [blank]
• Discover The Truth of [blank]

Tags: Copywriting //