The Silent Avatar Speaks

I came across an article today at Webpronews.com which gives a really good information and advice about using anchor text when undertaking a website.

So… What is anchor text? Simply put, anchor text is the visible hyperlinked text on a page.

Here’s a snippet of information from the article to whet your appetite.

Here the words “SEO case studies” and “search engine optimization” are hyper linked to the hidden URLs http://www.seorank.com/seo-casestudies.htm and www.seorank.com respectively. The words within the hyperlink, “SEO case studies” and “search engine optimization“, are called the anchor text.

Anchor text is usually used to indicate the subject matter of the page that it links to.

For example, the text “SEO case studies” indicates to visitors that they can expect to see content about case studies pertaining to SEO if they visit the link. This pattern of usage has been applied in search engine algorithms to enhance the relevance of the “target” or the “landing page” URL for the keywords appearing within the anchor text.

Anchor Text Enhances the Relevance of the Target Page

How to Optimize Anchor Text Within Your Site

Anchor text optimization can be deployed throughout your site to enhance the relevance of most of the web pages based on individual page content. You’ll be surprised, how easy it is to find suitable instances of hyperlinking structures to make use of optimized anchor text.

When linking to internal pages, it is better to use the format:

Read all about Anchor Text Optimization.

Instead of – Read all about Anchor Text Optimization here.

In the example above it shows us that you can leverage the hyperlinking of important keyword phrases instead of hyperlinking unrelated text wherever possible. It’s always a good to idea to restructure your sentences if keywords don’t fit in anchor text.

I highly recommend you read the full article.
Anchor Text Optimization

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