The Silent Avatar Speaks

If you're just starting out in business and don't have the cash to splash around on a copywriter and struggling to write your own, here's the formula for creating great sales copy for your product. Whilst the steps are simple, refining the copy can take quite some time. I good idea is to brainstorm all of the steps on paper first so you can build your sales copy from all of the ideas you have gathered. Here are the steps:

1. State the problem
2. Agitate the problem
3. Propose the solution (sell the benefits)
4. Prevent and invalidate very solution but yours.

Remember: Sell the benefits not the features. That is sell what the product can do for them. (Remember 'What's in it for me?') For example: A feature of of an e-book is it can be downloaded instantly. A benefit is they can be reading it within minutes A feature could be a 30 day money back guarantee. A benefit is no financial risk to the purchaser. It also pays to know what words "hook" your site visitors, and use those words through your sales copy. A resource I use constantly is one put out by by Strategic Profits called "Phrases that Keep Attention". You can download the PDF here Another worthwhile resource to help with copywriting is "Copywriting For The Web" Download the PDF here Oh yeah... one more thing. If you would like a critique of your sales copy just post a comment with a link to the URL.

Tags: Copywriting //