Shorter URLS = 250% More Clicks
Posted on January 23rd, 2008 by the silent avatar
I receive a newsletter and CD each month from Derek Gehl’s Internet Entrepeneur Club, and this months newsletter contained an interesting piece of news about the length of urls.
It appears the results from MarketingSherpa’s lab tests conducted in 2007 for the 2008 Marketing Benchmark Guide asked real life business professionals to conduct Google searches. Among other results they discovered that executives are 250% more likely to click on an organic listing if it:
- had a short url and
- appeared directly below a listing with a long url.
With SEO in mind, keeping the url short can give you an big advantage over your competitors.
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