The Silent Avatar Speaks

OK, here’s the ugly truth…

1. Most people who visit your site will not buy your product the first time and many will never buy from you.

1. You do not need a giant list - just a targeted, responsive one.
2. Even if you stopped adding subscribers to your list a good list can still make you money.
3. The number of subscribers is unimportant. The quality of the list is important.
4. Find something that will be of help to your market and then give it to them in exchange for their email address.
5. Become their friend or an authority, but preferably both. It’s human nature to trust both.

What’s the formula for building a list?
1. Find something that will help your market and be of value, then give it to them in exchange for their email address.
2. Do it a lot.
Sounds rediculously simple. And it is!

What can you give away?

1. Free Report - make it relevant to your market and make sure it delivers value.
2. Downloadable audios - Talk to your subscribers. Let them know through a downloadable audio the information you have to offer.
3. Do a video - Jump on the bandwagon and star in your own video. Your subscribers will forge a closer relationship with someone who they can see and hear. Video makes you real. As long as the video showcases something that your prospects can benefit from your good to go.

How do you set it all up?

1. Use audio, video, teleseminars and emails. Emails are only one medium for communication, and if you want to build a relationship with your subscribers then they need to get to know you. Using audio, video and tele-seminars brings the ‘human” element to your subscribers.
2. Give excellent value. Remember this… people are looking for solutions to their problems. They are looking for someone to show them how to solve them so they can move forward.
3. Be a straight shooter. Keep the hype to a minimum (hype and scepticism goes hand in hand).
4. Be different. Being different makes you stand out in the crowd. Be innovative.
5. Help people decide they want your stuff instead of convincing them.

Above all remember this: The money is NOT in the list. The money is in the relationship with your list.

Where do you get traffic?
If your penny poor and time rich you are going to have to spend quite a bit of time submitting articles to article directories, getting backlinks, posting in forums, adding your site to social bookmarking sites, or you could….

PAY FOR IT.

Try Google Adwords
Yahoo Paid Search
Banners
CPM (Cost Per Million) Mail Drops.

Resource for more information on PPC
http://www.ppcsearchenginemarketing.org/

Tags: Traffic Generation //