The Silent Avatar Speaks

Happy New Year! And welcome to my first blog post for 2008. My intention over the next 12 months is to supply you with quality articles, tips and news to grow your business. I welcome any feedback or questions on my blog posts. Let's all have a great year and get moving towards a bigger and better online business. New Year's Eve was raining cats and dogs so I decided to stay in and watch the New Years fireworks on TV. It's a spectacular sight watching the fireworks - even more so if you are on Sydney Harbour watching from one of the many vantage points along the harbour foreshore. I silently wished I was there with the other million plus people. It's truly a sight not to be missed. My interest peaked after the celebrations had finished with the first advertisement of the year. No doubt a captive audience was high on the agenda (what other night would so many people still be up late?) What was the first advertisement for 2008? None other than a telco company offering fireworks screen savers for your mobile phone (or cell phone as they say in the US). I've got to hand it to the marketers who plan ahead and capture every possibility to market to their target audience, and I couldn't help but admire the opportunity some enterprising marketer took to "seize the moment". It's was obvious they had thought about what to market well before the date, and put into place an opportunity to capture the market and sell their product. So while we are all getting over New Year's celebrations dedicated marketers were sitting back gleefully rubbing their hands together and counting the fruits of their labour over the previous months. Now some may call it blatant commercialism. I say it's clever. After all.. isn't it every business goal to target their market and do it in such a way they make the most of it? So here's my quick formula for increasing your business. Opportunities + Good Planning = Desired Outcomes And let's face it every holiday, every celebrated event is an Internet marketing opportunity. If you haven't given any thought to capitalising on these "business opportunities" sprinkled throughout the year, now is the time to get out your pen and paper and plan for these events. Start brainstorming how your business can "piggyback" on yearly celebrations and events, and make it a priority to plan your marketing to coincide with them. Consider your products and how you can entice purchasers with offers and deals to bring in the extra bucks. Give your marketing plan the attention it deserves and work towards completion. Remember the saying... "If you fail to plan then you plan to fail". As I write this today my inbox is stuffed full with New Year offers. Diligent Internet marketers have produced products all geared around the New Year - and why not? My inbox clearly shows who's on the ball and who isn't. Carpe Diem I say!

Tags: Business Tips //