The Silent Avatar Speaks

Want to make use of Christmas with some online marketing? I know we are all busy at Christmas, but what better time than to check out the competition? Use any down time to research. Here are some tips to make the best use if your time and reap the rewards. 1. Review your competitors website. Just type in the main keyword in Google you are competing for with your site and browse through the results to see what your competitors are doing that you might be able to do.  Comparing your site with your competition is a quick way to bring about short cuts you may have been considering for your site. 2.  Review your website stats. All websites should allow you to view your website statistics.  Review the statistics and make changes to your keywords and re- test for increased traffic. If you have more than one website, check which one is bringing you the most traffic. Check out the number of unique visitors to your sites and continue to monitor no less than monthly 3. Test Your website. Go to your website and approach it like you are a customer. You are looking for quick improvements, spelling mistakes, errors. This is a way to act as a reminder for your site to see where you are at with the site. 4.  Increase trust and review your content. Write a new press release for your site.  Fresh content is a must for sites and it shows the website is alive. Read your homepage and make a quick assessment and change the content to increase traffic and conversions. 5. Write a Quick Article A good article that helps your visitors is invaluable. It also helps the sales process for your site visitors, and Google just loves new content! Write content which is pitched to your market. If you are stuck for ideas, write about your predictions for your industry in 2008. 6. Check out a new domain name. Domain names with keywords in the domain name (like www.shoes.com) are easier to rank than obscure names. You may even find a domain name which is better than the one you have through expired domain names. 7. Build your database. Collect all your business cards laying around and other email addresses and compile them in an Excel spreadsheet or add them to your Outlook contacts ready to do a mail out. 8. Write a e-newsletter Get a newsletter ready for January by putting together content so all you have to do is hit send. 9. Tweak your Adwords Assess you online ads and ditch those that aren't performing. If you haven't got your hands on a paid search marketing campaign get one from here. You can be up and running in no time. 10. Re-write your About Us page. Review 2007 and include new products, new clients, and any other big news which happened. 11. Check your contact us form It may be obvious, but make sure it works. Also check out your site and see if there is any other places in your site where you can out your contact us link. 12.  Plan your 2008 online marketing. Start a wish-list of things you want to do, and things you don't want to do. Get educated about what the latest techniques are for online marketing.

Tags: Internet Marketing //