Attention Age Doctrine Part 2
Rich Schefren is without a doubt one of the more respected internet marketing “gurus guru” around.
His website – Strategic Profits consistently gives good information, and I would not expect any less than this in his Part 2 of his hugely successful Attention Age Doctrine report which was released yesterday. (Attention Age Doctrine Part 1 was released in July)
Have I read the report? Yes – all 94 pages. And what do I think?
Well.. let’s look into the Doctrine Part 2 a little deeper first.
The first thing that hit me in Rich’s report was this: The average supermarket has 45,000 items on their shelves, each product wanting a piece of your shopping trolly. The internet by comparison has over 433 million websites and over 15 billion pages. That’s 333,333 times more web pages than there are products in a typical supermarket!
Any wonder why it’s difficult to get noticed on the web!
Rich goes on to share some startling statistics which point towards tradional TV viewers turning off the TV and turning on the web, and predicts by 2043 that newspapers will no longer exist.
So where is all this leading? Well, according to Rich the trends show the best way to market is through becoming a recognised “expert” in your field, thereby gaining credibility (which immediately overcomes the “trust me” issue when dealing on the internet).
And how do you do that?
Well, like most things it just doesn’t happen overnigt, but with consistent strategies (which he reveals in the report) to engage communities on communities like Facebook, MySpace and YouTube you have a better opportunity to get your message out.
Rich goes on to say.. “Trust is built on reputation and generally not built on advertising. Trust is built on what others say about you”.
Simple words but very true. “Trust is everything on the internet, and trust just isn’t built, reputations just aren’t built on what your sales copy for your product or service. Trust is built on recognition from your peers, and satisfied customers.” Way to go Rich!
Rich Schefren goes on to say the number one challenge for any marketer today (and that’s everyone who is in the business of selling a service, product or information) is getting the attention of customers.
Who would argue with that?
You can’t afford to not to read his report.
You can get your hands on a copy of Attention Doctrine Part 2 here.
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